Headline
The Challenge... You are about to write, edit, publish, and print a magazine which is currently known under the pseudo name “Headline”.
Your challenge is not only to write the articles, design the layout, and print the magazine, but also to come up with a unique and innovative name for this magazine, which will be the start of a whole new tradition for your organisation.
Are you ready?
If you've never had a company newsletter, this will be your inspiration to start one ... tomorrow!
Your team (or department) will be collectively responsible for the layout, design, style, content, photography, and visual appeal of your very own magazine. You will be cooperating with other teams on some elements while working separately on other parts of the content.
Within your team, each team member will take on a specific role, e.g. journalist, photographer, features editor, editor, or advertising ... You'll have a limited amount of time within which to write, create, and design your magazine.
And it won't be all for nothing ... at the agreed-upon deadline, you'll be asked to hand over a flash disk with your "print ready" files, which will be sent off to the printer and returned to you a few days later in the form of a professional magazine printed on high-quality paper. We'll print sufficient copies for all staff members (and their families) leaving you with a very real and tangible outcome.
This teambuilding project is especially effective for leadership teams wanting to share their vision with their employees, departments who are in the process of creating a shared mission or identity, or companies who are looking for ways to "unify "their people and create some excitement.
Headline can be set up as an interdepartmental competition (resulting in a number of different magazine) or with a number of teams or departments all contributing to the greater good, resulting in one magazine.
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